Find the number holding your eCom brand back.
Compare your brand against 100+ eCom brands and see the number holding it back.
Built for
- eCom brands selling physical products
- Running paid ads on Meta, TikTok, Pinterest or Snapchat
- Spending monthly, and growth has flattened
Not for
- Services, agencies, local
- B2B, SaaS, lead gen
- Courses, coaching, info
- No paid social yet
Full example · a real map, anonymized
One brand, mapped and actioned.
Brand comparison mapping
Where they rank vs 100+ eCom brandsLeak identified
389,408 impressions · 26 ordersSame spend, same traffic. The drop-off is the creative and the page, not the budget.
The 6-week plan
One thing at a time- Weeks 1–2Launch 15 trending ads built for conversion, aligned to competitive offers.
- Weeks 3–4Full-funnel CRO: one-step checkout, price above the fold, a bundle on the product page.
- Weeks 5–6Scale what converts, then compare the brand again.
Creative and page together. Clicks on their own don't pay.
The math
ROAS at the same spendIllustrative: $10,000/mo held flat, each fix closed to the comparison median, other rates unchanged. Not a result.
Quick answers
Before you run it.
Who is it for?
eCom brands selling physical products and running paid social.
Do you need my ad account?
No. Your category and average order value are enough. CTR, CPM, ROAS and repeat rate are optional and sharpen the comparison.
Why Meta numbers?
It's the one platform nearly every paid-social eCom brand runs, so it's the fairest comparison.
Where's the data from?
100+ eCom brands, $16M in monthly ad spend, quarterly Meta averages, anonymized. Gap direction is reliable; decimals aren't.
eCom Benchmark 2026 · Results
Unlock your results
Where you land, how you rank on CTR, CPM, AOV and ROAS, what reorders add to your revenue, and your 6-week plan.
Free. We use this to send your results and follow up about them.
Your spot on the grid
Reorders: the revenue ROAS doesn't show
Revenue from returning customers
Share of revenue at maturity, by categoryYour numbers vs the benchmark
| Metric | You | Brands like you | Gap |
|---|
Each metric vs the benchmark
Red bracket = the gap to brands like youYour gaps, in fix order
You vs brands like youYour 6-week plan
Starts this weekSee your gaps and your plan
Add your CTR, CPM and ROAS. We'll rank each one against brands like you, find the gaps and put them in fix order.
Benchmark: 100+ eCom brands, $16M in monthly ad spend, quarterly Meta-reported averages, anonymized. "Brands like you" = same category, priced within half to double your AOV. Direction of a gap is reliable; decimals are not. Conversion is estimated as 10 × ROAS × CPM ÷ (CTR × AOV). Reorder ranges come from published 2026 DTC retention studies (BS&Co's 156,000-customer study, Eightx, Mage Loyalty); gift, custom and trending-product ranges are estimates. 12-month value = first order × (1 + repeat rate × extra orders per repeat buyer).
Step 2 of 2 · AdSquad eCom Comparison Audit
Pick a time for your eCom Comparison Audit.
30 min · free · inside your account.
- Every live ad ranked by CTR, hook rate and cost per purchase
- Written instructions per ad: scale, fix, test or cut
- Your styles vs what wins across $200M+ in annual spend
- A scale plan by channel, platform and placement, set on 12-month value
This one's built for eCom brands running paid social.
The benchmark and the eCom Comparison Audit compare you with eCommerce brands that sell physical products and already run paid social ads, so the numbers wouldn't tell you much yet.
eCom Comparison Audit booked
You're booked.
- Watch for the calendar inviteIt has the Zoom link and a short prep checklist.
- Grant view-only access before the callOne link, no logins to send. Your ad accounts and store, view-only; nothing gets edited.Click here for magic link sharing view access
- Your specialist preparesCreative, styles, delivery and placements, measured against the gaps in your benchmark.
- On the callWhy each gap exists, what to run next, and where the next dollar should go.