We run your brand for two weeks. If we beat your numbers, we keep going.
Only pay our team if we beat your numbers.
Trusted by founder-led brands
Before the launch
A simple start.
Three steps.
Three things we work through before a single dollar of your budget moves.
We compare your numbers to over 100 comparable eCommerce brands and find where you're off.
We compare your offers to the best performing offers in your space.
We scale both eCommerce revenue and wholesale revenue for your brand.
What the two weeks looks like
Five things happen.
All of them in your account.
Every gap priced in dollars per month against your category median, ranked by what it costs you.
Your offer against the best performing offers in your category — price, bundle, guarantee and what makes theirs convert.
Every live ad scored on CTR, hook rate and cost per purchase, with one call per ad: scale, fix, test or cut.
How your budget, audiences and placements are set up, where they overlap, and what we'd rebuild.
The outreach engine that books meetings with cafes, grocers and specialty buyers, built alongside your DTC account.
Then it goes live for 14 days. We turn it on and run your Meta ads for two weeks against your own last-90-day numbers. You watch it happen.
If we beat them, you start the Activate plan — media buying, creative and a strategist, from $3,500 a month. If we don't, you owe nothing.
Proof
Documented, not claimed.
- 100+ eCom brands compared
- Clutch 4.5
- Claude Partner Network
- Two Comma Club X
- 7 client exits
Founders, in their own words
Five of the founders whose accounts we run, on what changed. More on adsquad.co →
This is for you if
- Active Meta account, 30+ days of history
- Working pixel
- $5K+/month, $150+/day
- Verified business
- Selling a physical product online
Not yet if
- Under $5K/month on Meta
- Brand new ad account
- Not yet profitable on ads
Under the floor? Connect anyway. You'll get the audit and where you land against the set, without the two-week run. Selling wholesale and under the floor? Ask about wholesale outreach.
Your three options
Freelancer, in-house, or us.
| AdSquadTwo weeks, then you decide | Freelancer$3K–5K from day one | In-house$90K+ salary | |
|---|---|---|---|
| Two-week proof run | ✓ | ✕ | ✕ |
| 2CCX award-winning strategy | ✓ | ✕ | ✕ |
| 100+ brand benchmark data | ✓ | ✕ | ✕ |
| In-house creative team | ✓ | ✕ | ✕ |
| ~10 new creatives a month | ✓ | ✕ | ✕ |
| Live inside two weeks | ✓ | ✕ | ✕ |
| Tracking and attribution | ✓ | ✕ | ✓ |
| Month to month, no term | ✓ | ✓ | ✕ |
| You own every asset | ✓ | ✓ | ✓ |
Offer at a glance
What does this AdSquad offer include?
The eligibility, costs and success criteria for eCommerce & Wholesale Cost Audit. Your signed agreement governs the engagement.
- Who it is for
- eCommerce and wholesale brands selling physical products, with an active Meta account, 30+ days of history, a working pixel and verified business.
- The first step
- A Cost Audit using view-only account and store access. Schedule the call and grant access; delivery is within 24 hours of access on a business day, or the next business day for weekend access.
- The proof run
- If offered and accepted, 14 consecutive days of Meta management against three written benchmarks from your trailing 90 days. The management offer is discretionary.
- What you pay
- Normal media spend, paid directly to Meta. No management fee for the two weeks.
- If benchmarks are beaten
- Beat at least two of three and the agreed monthly plan begins. Plans range from $3,500–$6,500/month, scoped and priced before launch; no setup fee.
- If benchmarks are missed
- No management fee for the two weeks and no obligation to continue. You keep the audit and the work produced.
- Wholesale option
- Outreach to cafes, grocers and specialty buyers is an optional add-on, priced separately. Revenue, ROAS and sales are not guaranteed.
Quick answers
Before you connect.
What access do you need?
Read-only on your ad account and store to run the audit. Nothing gets edited. Build access is a separate ask, later, and only if you want the work.
What does the two weeks cost me?
Your normal ad spend, billed by Meta straight to you. You pay us nothing for the two weeks.
What if I'm below $5K a month?
Connect anyway. You'll get the audit and where you land against the set. The two-week run is for brands already spending $5K or more a month on Meta; it isn't a fee.
Do you work with eCom and wholesale brands?
Yes — a lot of our current work sits there. New Yorker Bagels: $7.2M in revenue, up 19% year over year, on thirteen months of flat ad spend. Tiesta Tea: quarterly revenue from $77K to $309K. Elaichi: chai brand, Meta account run end to end by our team.
Do you guarantee sales?
No. We guarantee the audit, the two weeks, and the three numbers we're measured on.
See if we can beat your numbers.
Two minutes, read-only. You'll know inside 24 hours whether we can help — and what it's worth.
No setup fee. One agreement up front covering both outcomes. Miss the numbers and you keep everything we built.
One step to go
Your audit starts when you connect.
We have your details. Nothing happens yet — the 24-hour clock starts the moment view-only access comes through, not now. Step one takes about two minutes.
You'll still get the full audit.
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1
Schedule your call
Fifteen minutes. We walk you through what the audit found and where the money is going. Until this is booked we can't start your audit.
-
2
Connect view-only access
One link, no logins to send. It is read-only, so nothing in your account can be edited, and you can revoke it any time. The 24-hour clock starts the moment this lands.
Connect my ad account -
3
Get your Cost Audit within 24 hours
Counted from when access lands, not from now. Every gap priced in dollars lost per month against your category, ranked by what it is costing you. Yours to keep either way.
On the call we'll discuss whether you're a fit for the 14-day management offer.
Not every brand is offered it. Every brand gets their audit. If we look at your account and believe we can beat your numbers, we'll extend the offer on that call.
While you wait — what the two weeks actually looks like.
If the offer is extended
How the two weeks runs.
- Before anything goes live
We agree the three numbers we'll be measured on, taken from your own last 90 days. Nothing runs until you've seen them.
- Day 1 to 14
Our team runs your Meta ads on your normal daily budget. Spend goes to Meta, never to us. Daily monitoring, creative swapped if a hook dies.
- Day 11
We send the result against the three numbers, before the run ends.
- Day 14
Beat two of three and you start the Activate plan with us. Miss and we part ways — you keep the audit and everything we built.
If we beat your numbers
What we provide.
One monthly fee, scoped to your account and your spend. No setup fee.
Between$3,500 – $6,500a month
The start
- Media buying across Meta
- ~10 new creatives a month
- Weekly optimization and testing
- Reporting dashboard
- Strategist oversight
Most brands land here
- Everything in Activate
- Higher creative volume
- Monthly strategy meeting
- Landing page and offer builds
- Full-funnel tracking
For brands that want to dominate
- Everything in Accelerate
- CRM build and automation
- Omni-channel: Google, TikTok, email and SMS
- Ongoing CRO programme
- Landing pages tested and iterated
Brands selling wholesale: add wholesale outreach to any plan. We book meetings with cafes, grocers and specialty buyers. Priced as an add-on, quoted with your plan.
In every plan
Your Live Data Agent. An AI analyst sitting in your Slack, wired into Shopify and every ad platform you run.
Ask it anything about your numbers — which creative is carrying the account, what yesterday cost you, where the margin went — and it answers in the channel. No dashboard to log into, no waiting for a report.
Questions before your audit lands? Reply to the confirmation email and it comes straight to us.
Terms & conditions
The audit. The Cost Audit is provided at no cost and with no obligation. It is produced from the account data you give us view-only access to. We deliver it within 24 hours of access being granted on a business day; access granted on a weekend is delivered the next business day. The audit is yours to keep and use however you like.
Access. Access is granted through Leadsie and is read-only. We do not make changes to your ad account, creative, campaigns or billing without your written approval. You can revoke access at any time from your own Business Manager. We use your account data only to produce your audit and, if you proceed, to run the two-week engagement. We do not sell it or share it with third parties.
The 14-day management offer. The offer is extended at AdSquad's discretion and is not available to every brand. Receiving an audit does not entitle you to the offer. Factors include monthly Meta spend of at least $5,000, the category you sell in, account history, and whether we believe we can beat your current numbers.
If the offer is extended and accepted. The engagement is governed by a signed services agreement executed before any campaign goes live. That agreement sets out both outcomes: what happens if we beat the benchmarks and what happens if we do not. Three performance benchmarks are agreed in writing before any campaign goes live, drawn from your own trailing 90 days of account data. The engagement runs 14 consecutive days from the first day a campaign is live. You pay your own media spend directly to Meta throughout; AdSquad never holds or bills your ad budget. If we beat at least two of the three agreed benchmarks over those 14 days, you start the Activate plan at the fee quoted to you before the run. If we do not, there is no management fee for the two weeks, you are under no obligation to continue, and the agreement ends. You keep all creative, campaign structures, audience and campaign builds and documentation produced during the period, with no licence or claw-back on our side.
Measurement. Results are measured in Meta Ads Manager on the attribution setting agreed before launch, using the same setting for both the benchmark period and the test period. Where platform reporting and your own back-end disagree, the agreed source named in writing before launch governs.
No guarantee. Past results shown on this page are specific to those brands and are not a prediction of your results. Advertising performance depends on factors outside our control, including your offer, pricing, inventory, site performance, seasonality and platform changes. Nothing here is a guarantee of revenue, return on ad spend, or any other outcome.
Changes. We may update these terms. The version in force is the one shown here when you grant access. Questions: justin@adsquad.co.